Built for a startup that sold sales software, Beyond the Number is a content destination for salespeople celebrating topics like mental health, chronic illness and love and dating as they relate to salespeople. The content destination is a gift to the sales community where salespeople can be their real selves—perfect for a company who created a sales product that was also a gift to the sales community.

Beyond the Number content saw 3x the engagement compared to more traditional content. Although the goal was never sales, Beyond the Number opened the door to some of the company’s largest deals and influenced 80k in pipeline.