Chief Storyteller and Executive Communications Expert

Helping B2B Tech Companies Live Happily Ever Up and to the Right

My career as a Corporate Storyteller started auspiciously when I was taking notes on a whiteboard in a meeting and confidently wrote “Sea-Level Executives.” Luckily, there was nowhere to go but up from there.

Like many copywriters who watched the show Mad Men, I began my career dreaming of accounts like Volkswagen and Campbell’s Soup and then, by virtue of living in Seattle, ended up in B2B tech. Twelve years in, I can honestly say I love it. The strategic challenge of turning something “boring” into something bold and engaging keeps me continuously energized.

Currently, I serve as Chief Product Storyteller and Executive Speechwriter for the CMO of SAP Global. During my tenure, the average keynote approval ratings rose from 83% to 90%, thanks to my G.U.C.C.I. Storytelling Framework.

Prior to that, I’ve led strategic content initatives for global technology companies like Microsoft, Cisco, and Outreach across all main channels: video, social media, event collateral, and everything in between

Here is an example of a Keynote Speech I wrote for our user conference that received a 92% approval rating.

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